Still Waiting on Your Filter Jug? 7 Reasons Jug Owners Are Switching to the Purea Tap Filter
It makes you wait. It runs dry. And once the cartridge is full, it simply stops filtering, while your water looks exactly the same.
by Sara M.
Last updated
Summary: you bought a filter jug for one reason: better water. But a jug only filters what you pour into it, as fast as gravity allows, and only until its cartridge is full. Purea moves the filter to where your water actually comes out: the tap. Here's what that changes.
Your jug stops filtering, and you can't see when.
“Once the […] water filter is full it simply stops filtering.” That's the best-known jug brand, in its own FAQ. Harder water or a bigger household fills it sooner. And your water looks exactly the same either way.
A Purea cartridge is built for around 3 months, and your next one arrives before it's done.
Filtered water doesn't stay fresh in a jug.
The same brand tells you to keep filtered water somewhere cool, like the fridge, and to drink it within a day. Filtering removes the chlorine that protected your water in the pipes, so water left standing isn't something they want you to keep.
Purea stores nothing. You filter the glass you're about to drink, seconds before you drink it.
Your cooking water never touches the filter.
Nobody fills a saucepan from a filter jug. Pasta, rice, soup: it all still comes straight from the tap.
Purea sits on that tap: filtered for drinking and cooking, one flick back to unfiltered for the washing-up, so your cartridge lasts.
Free delivery · 2-year guarantee
You stop waiting for water.
Gravity is slow. In independent tests, jugs took from just over a minute to more than 11 minutes to filter a single litre.
Purea filters as the water flows. Flip the lever, fill your glass, done.
It never runs dry.
A standard 2.4-litre jug holds 1.4 litres of filtered water. Five or six glasses.
Purea has no tank. As long as your tap runs, so does your filtered water.
4 cartridges a year, not 13.
Jug cartridges should be replaced at least every 4 weeks. That's 13 a year to buy, remember and bin.
One Purea cartridge lasts around 3 months and arrives automatically. Less plastic. Nothing to remember.
It keeps the minerals.
Many jug cartridges soften water with ion-exchange beads, which take out part of the calcium and magnesium.
Purea's activated carbon goes after chlorine, odours and the residues that spoil the taste, and lets the minerals through. Cleaner water, not emptier water.
Switching takes 30 seconds.
- Twist Purea onto your tap. No tools, no plumber.
- Flip the lever: filtered or unfiltered, in one move.
- Every 3 months, a new cartridge. Delivered.
See it for yourself.
After 3 months, open your old cartridge. Everything you see in there stayed out of your glass.
Filter jug vs Purea
Estimates. Filter jug: one cartridge (up to 100 L) at retail price. Purea: 6-month cartridge plan, stainless steel filter not included.
Your next jug cartridge is due within 4 weeks. Make it your last.
Get the stainless steel Purea® Tap System free with your cartridge plan.
Get Purea Now →Frequently asked questions
Will it fit my tap?
Purea fits 99% of standard taps and screws on in about 30 seconds, no tools needed.
What does it filter?
Chlorine and the taste and smell it leaves, plus the residues that spoil the taste. Natural minerals like calcium and magnesium stay in.
How long does a cartridge last?
Around 3 months. Keep the washing-up unfiltered with the lever and it lasts longer.
